CrossFit9
Virtual Workout Campaign
Human connection saved my business.
When the COVID-19 shutdown shuttered our gym, we immediately switched to an online format, delivering classes by Zoom. We also posted daily workouts to our blog, YouTube, Facebook, and Instagram, hoping they would help our members and others stuck at home.
To this day, we have visitors from all over the world who visit CrossFit9 because they used our workouts to stay fit during the pandemic.
The result:
Our staff remained employed with regular pay.
CrossFit9 maintained a member retention rate of 92%.
The gym recovered quickly to have its most successful revenue year ever.