Communications Portfolio
Narrative • Copywriting • Public Relations
Additional work examples available upon request.
Copywriting
Forever a journalist at heart, one of my favorite ways to support inbound marketing efforts is through solid Search Engine Optimized (SEO) copywriting.
In this example, I combined two of my loves—teaching and data—to demonstrate our value to our current and prospective clients.
Tattoos for Veterans
Public Relations
As I redesigned the website for Treasure Island Tattoo, I found a news story just waiting to be covered.
The owner, retired combat Marine Jake Von Holzer, spends part of every Friday inking a free tattoo for a fellow U.S. military veteran.
It was just before Veterans Day. I called up Bay News 9 and pitched the idea. Reporter Virginia Johnson and Photographer Bobby Collins aired the story just as the new site went live.
Success Amidst Shutdown
Crisis Response
When the pandemic shutdown happened, I developed the internal and external communications strategy that saved our business. Our staff, eager to help, jumped in to get involved in executing the plan.
We hosted live virtual classes, posted fresh video content daily, kicked off a podcast, and spoke to local media about how to weather the storm (as shown here).
The result:
Our staff remained employed with regular pay.
CrossFit9 maintained a member retention rate of 92%.
We received brand awareness across a potential 3 million homes across Central Florida.
The gym recovered quickly to have its most successful revenue year ever.